Trade Secrets

Home Staging is the art of preparing a home for sale. Used as a marketing tool for faster sale, staging focuses on the architecture and draws attention to the best features of the home to interest a potential buyer.

Research shows that visitors form first impressions of a space within 90 seconds and statistics show staged properties sell faster and for more money than comps that are not staged. With 80 percent of buyers shopping on the Internet, pictures are the first - and sometimes only - chance for sellers to make a good impression. Unappealing photos put homes at a serious competitive disadvantage. Buyers are busy - they won't waste their time going to showings unless they like what they see on the Internet.

Staging is an investment not an expense. A seller's investment in fixing up their home is usually less than their first markdown, which is typically 10 percent. A seller's investment can be as little as $250 for an Assessment. Further costs are quoted per job and range depending upon the menu of services that the home needs - de-cluttering, cleaning, window washing, painting, carpet cleaning or removal of carpet, floor refinishing, and Staging.

Staging vacant properties

Photos and virtual tours of vacant properties can't compete with those of professionally staged properties. Empty rooms lack energy and interest and ironically, vacant rooms look and feel smaller than professionally staged rooms. We transform vacant spaces into highly appealing homes that sell faster and higher than comps that are not staged.